omanjuu mascot
おまんじゅうシリーズ おまんじゅうにぎにぎマスコット ビッグおまんじゅうクッション
Merchandise of beanbag keychains that have the faces of various characters. Very popular with series aimed at girls. Fully known as an Omanjuu Niginigi mascot.
Do not confuse with yukkuri shiteitte ne, as those have hair, and these do not.