expo2025

A forthcoming World Expo, which will be held in Osaka, Kansai, Japan.

The logo, nicknamed "inochi-no-kagayaki" and created by graphic designer Shimada Tamotsu, has become a talking point on Japanese Twitter due to its mascot-like, albeit eldritch, design. This contrasts the other top five entries which were more abstract and stereotypical of a logo. This has spawned parodies interpreting the logo in a variety of ways, ranging from cute mascot to clothing motif to horrifying monster.

A mascot character based on the aforementioned logo was also created, which was named MYAKU-MYAKU.

Further reading:

• Osaka Chooses Googly-Eyed Logo for Expo 2025 and It’s an Obvious Choice (Spoon & Tamago)
• The logo for Osaka's Expo 2025 has been revealed – and it's a little surreal (TimeOut)

See also

• MYAKU-MYAKU
• Expo2005
• Tower of the Sun - Expo'70, Osaka
• Cosmo Hoshimaru - Expo'85, Tsukuba